Email Service provider should have the setup to send mass mails. There are plenty of wide open source applications like Googlemail, Exim and Postfix for this specific purpose. Yet these applications has their own limitations which limits you from becoming a good email company. gmail alternatives
– You cannot have a pool of ips that you can send courrier randomly
– Cannot stick to the throttling limit set by various ISP’s
– Not any bounce processing mechanism
– Email authentication methods like DK and DKIM not flexible enough to apply
– Limitation in the amount of mails that can be send
– Problems in using server resource effectively
All of the above drawbacks can be removed if you are heading for paid mail service application like ecelerity, ironport, PowerMTA etc. These app along with an software for users to create email template (HTML postal mail templates), auto-responders and plan mail campaigns will make you a good email service provider.
Since we have a tight competition nowadays, and there is many providers you should provide value added service like advertising campaign monitor through which customers can come to know how a lot of their emails has got sent to mailbox, bounced etc. The net software should be expending easy to navigate, you also should have a strong technical support team who can constantly monitor the service and ensure high deliverability. High deliverability is closely related with the application you have chosen and almost all of the paid ones have the subsequent advantages over open-source snail mail applications.
– Lakh’s of mails each hour
– Extremely efficient in implementing email authentication methods like DK, DKIM and so on
– IPWarmup methods assists with getting good IP reputation
– May set throttling limits as per the rules of ISP’s
– Effective Jump mail processing methods
– Flexible filters so as to determine what all mails can go out and what should
– Efficient consumption of server resource
– Visual representation of email delivery status
– Pool of ips can allocated to your clients so that their mails are send out randomly from these ips.